Range and Merchandising Management
Event on 2012-06-06 09:00:00

Getting it right on-shelf

The Shopper Marketing Academy Bachelor's Program

As retailers grow stronger, the ability to market effectively to shoppers becomes more and more important. This in-store foundation program is designed as an introduction for customer managers, trade marketers and marketers to improve their understanding and skill in managing range and display at the home shelf. The program focuses on the principles of driving sales through availability and visibility.

During this one-day workshop participants will:

• Appreciate the importance of in-store availability and visibility.
• Understand strategies that drive availability and visibility.
• Learn the key principles of range and layout management.
• Master the essential steps in conducting a range and layout review.

Each participant will receive:

• A full-color workbook covering the key concepts of range and merchandising management.

______________________________________________________________

Program Design:

One-day workshop agenda

• Session 1: An introduction to in-store marketing.

• Session 2: The importance of the home shelf.

• Session 3: The principles of range and layout management.

• Session 4: The range and layout process.

• Session 5: Conducting a range review.

• Session 6: Defining home shelf layouts.

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About the facilitators

Nick Williams (Managing Director – engage Malaysia) Nick Williams is known across Asia and an expert in sales strategy and execution across all aspects of the trade. A veteran of Nestle, GSK and Sara Lee, he has led sales teams both in Europe and Asia. As a consultant he has advised leading companies in process design, capability development and in the management of trade expenditure.

Tim Asquith (Director Of Consulting, engage Malaysia)
Tim Asquith is well known in the Malaysian market and a sales professional for over 30 years. He has worked through virtually every role in the sales area, most recently as General Manager for Cadbury.
His development of shopper marketing approaches in Malaysia is recognized across the FMCG industry as a global standard. Tim has a strong interest in both talent & capability development, and a continuing focus on "the moment of truth"._____________________________________________________________Please Note:

• This course is HRDF Claimable

• For fax booking, please click here

______________________________________________________________ engage is a management consultancy with specific expertise in shopper marketing and customer management. We are a network of passionate practitioners with a pedigree in retail, manufacturing and research and are recognized as leaders in our field. Our mission is to change the way people think about shopper marketing, and demonstrate that it can transform performance levels by creating a truly integrated approach to marketing strategies. By adopting shopper marketing practices, managers in the consumer goods industry are better placed to engage with their peers, consumers, shoppers, trade customers and their suppliers. Shopper marketing is revolutionizing the world of consumer goods. With our experience, our insights and our practical, powerful and proven approaches we can help you better understand how the world of shopper marketing impacts your world, and how business performance can be improved.

at Kuala Lumpur Golf and Country Club
Kuala Lumpur and anywhere worldwide
Kuala Lumpur, Malaysia

Hogrock River Rally
Event on 2012-06-14 00:00:00
Hogrock River Rally

June 14, 15, 16, 17, 2012

-All bikes welcome!

-You must be at least 18 to enter. (photo ID may be required)

-Admission price for HogRock River Rally in June 2012 is per person for all weekend. (Thursday thru Sunday).

-Support vehicle fee for June 2012 is also .00. If you wish to take your car or truck (any vehicle other than a motorcycle) into the campground, this fee applies. In June, if you wish to pull a motorcycle trailer, toy hauler, etc. behind your support vehicle, into the campground, there will be an additional .00 fee. (ex. Truck + Trailer = ).

-Lots of tent camping area is available. (No extra charge for tent camping).

-Reserved RV Hook ups …….Limited Electrical and Water hookups are now available for an extra fee. You will not be assessed an additional support vehicle fee, only the reserved RV fee. Please click here for details!

-Non Reserved RV's, camper trailers, and motor homes. In June these vehicles will have designated areas where they can park. They will no longer be allowed to park anywhere in the campground. The new areas will be clearly marked. RV's, camper trailers, and motor homes will be parked in an organized way within these areas. These RV's, camper trailers, and motor homes, will be charged a fee. (ex. Self driven RV/Motor homes = .00, Truck + Camper = .00) These spots do not require reservations. Tents are welcome to camp with Non-Reserved RV's.

-Generators welcome, BUT please be considerate of neighbors!

-The event is BYOB. There is a package store located in Elizabethtown, 14 miles away.

-Ice is sold on premises.

-No glass bottles in stage areas.

-People and Bikes only in Stage/Vendor areas.

-Hot showers are available.

-Campfires are allowed. Firewood is available for sale, but you may bring your own firewood if you wish.

-Port-a-potties will be located in abundance throughout the grounds.

-No ATV'S, Golf carts, Gators, Mules, etc. If you don't want to be disappointed that you don't get to ride it, don't bring it! Violators will be asked to park it or leave.

-Bike unloading ramp is available.

-HogRock Swimming Hole!!!! No Life Guard on Duty, so swim at your own risk. Swimsuit optional!!!

-Remember, your picture may be taken by fellow rally goers……so, if you don't want anyone to see it later, don't show it now.

-Have Fun and Ride Safe! (Be sure to follow traffic rules on the way in!)

-NO Pets, NO Colors Worn/displayed, NO Weapons, an NO Attitudes.

at Cave In Rock, Illinois, United States

Cave In Rock, United States

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